Internet Advertising 2012 Competition Juror: Tyler Dockery

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This year, I was selected again as a Juror for the 2012 Internet Advertising Competition presented by the Web Marketing Association (WMA).

Internet Advertising 2012 Competition Juror: Tyler Dockery

Internet Advertising Competition juror: Tyler Dockery

Initially, I opened my own WebAward nominating account, receiving this message:

Welcome to the 2012 Internet Advertising Competition Judging.

I would like to personally congratulate you for being selected as a 2012 IAC award judge and thank you for your participation in this worthwhile event. We have once again received a record number of entries as industry professionals have come to rely on this award program to recognize outstanding online advertising. As a judge, you help us set the standard for Internet advertising excellence while increasing your own personal knowledge base.

They say if you ask five people in a room to evaluate an advertisement, you’ll get seven different opinions. Advertising is a powerful medium that evokes emotions in all of us. How we perceive ads are based on our collective experiences and expectations. You have been assigned the task of evaluating a collection of ads and campaigns not only through your own eyes, but the eyes of the entries intended audience. As an IAC Awards Judge, you need to use your professional expertise to evaluate each entry to determine how well it meets its stated goal.

Internet Advertising Competition Trophy

In this competition, I judged many, many applicants. In the final round, I judged 25 applicants. This was a fantastic competition, and I thoroughly enjoyed participating and representing both Wake Tech Community College and Dockery Design.

Winners should be available: April 2012

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