On May 4th, 2015 I achieved the Diploma in Social Media Marketing offered by Alison.com
Alison.com — Diploma in Web Business Development and Marketing Achieved!
This coursework was completed over a few days of intense study. Having a business presence on the Internet has become a necessity in today’s world. This diploma course guided me through the initial steps of setting up an online business, from choosing a web hosting account for your site through registering your domain name. The course then explored some of the essential tools in building a working business website, including HTML, Cascading Style Sheets (CSS), and Adobe Dreamweaver. Also covered was information related to affiliate and e-mail marketing, as well as the use of social media marketing to help build your business. The Diploma in Web Business Development and Marketing can be seen as ideal for anyone who wants to set up a Web business but feels they need more guidance on the required skills, or for those with a desire to further their understanding of how online businesses work.
Upon completion of this course I have a greater grasp on the abilities of creating a fully functioning business website. I also feel my understanding of web design concepts such as domain name, hosting, nameservers and web editors has improved significantly. I have gained a good knowledge of images, text and the color aspects within a website, and I know how to publish to online hosting companies. I understand HTML, Cascading Style Sheets, Dreamweaver and how to index my business website successfully. I have learned of different ways to make money from an existing website, and how not to overdo it. I fell I know how to use autoresponders to automatically answer emails, and I know how to create confirmation emails and messages in AWeber. This course has introduced me to affiliate marketing and showed me how to increase traffic to my and my clients’ websites.