The Proper Feeding, Care and Growth of Your Wordpress Website

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At 9:15am on 4/28/2018, I attended The Proper Feeding, Care and Growth of Your WordPress Website, Presented by Adam Silver,  of WPConcierge, at the 2018 Raleigh Wordcamp Convention in the Engineering Building I of North Carolina State University in Raleigh, NC.

The Proper Feeding, Care and Growth of Your WordPress Website

A website is a living and breathing piece of your overall business & marketing plan. You need to feed it! This presentation will cover why a website isn’t a “set it and forget it” entity.

Learn about content creation types, determine the need for enhanced features (eCommerce, membership, LMS), ways to encourage visitor engagement, website security and site backups and when it might be time to redesign the site itself.

Intended Audience: Beginner

 

How many of us have websites? Last update? Many of us have sites but we’re not adding content.

The Old

Static HTML. We had tables and frames. Truly coded sites include Internet Explorer is Evil, and Ask Jeeves

The New

CMS/Database Driven (content management system). Optimized for speed. Easily Updated and maintained. Truly coded sites include WRAL Tech Wire, and Can You Start Yesterday.

How many websites can you handle? Competition is fierce. Work from a place of abundance, not scarcity. Its a waste of energy to say “Joe is getting work and I’m not”. What we do we like, but it takes time.

STATS

  • 86% of the US on the internet
  • 40% of global users, more than 1billion people, have bought products or goods online
  • 65% of web usage is on mobile

Local Stats

  • 85% of consumers use internet to find local businesses
  • 35% read reviews to make purchasing decisions
  • 65% of web usage is mobile

 

How to Grow Your Website

  1. Design & Functionality
  2. Content
  3. Engagement

 

Design & Functionality

  • Mobile Ready it needs to meet the needs of the clients and audience
  • SEO Needs to be found by search engines. Best SEO is uploading content on a constant basis that your audience needs.
  • E-Commerce it needs to have the ability to make money, find it easily, and search or organize what you need.

Content

  • Fresh + Which Format? The content should be new and changing. Is it text, video, podcast, images, etc.
  • Relevant Material The material should be relevant to what the audience wants and needs. Keep them coming back, but find your audience. Don’t be everything to everyone
  • Actionable Make it something people can do

Engagement

  • Social Media I’d rather have 5 email addresses than 1,000 likes. Its permission to market to the individual. This is an outpost. use this to explore and bring others home
  • Owning vs Renting. The social media could crash at any time, so get the connect
  • Tools

Growth: Tools & Services

Freelance vs Agency? More work than you can handle, you’re an agency. You’re busier in a different way. You can scale. Is the business growing? Shotgun sales allow you to either build or sell, but you very likely cannot do both. Get developers who can do what you need, and will work at a rate you can afford. Know your strengths.

The old approach was to email an individual and CC to the Trello board. no followup, and cold call. Plenty of people are doing your same job. Get a CRM for the business.

So he Tested the CRM of other successful users (hubspot, agileCRM, pipedrive). Hubspot was nice, but features included major cost increases. AgileCRM was automated, but there was not enough of a personal touch. Pipedrive has pipelines for integration. The $20 monthly for email is a great system

meet (give a date to contact, call, action) > sent an email (systemize what you can). Links for longer trial dates are out there

[Growth tool % slide]

Email marketing still works. calend.ly to install a free level of setting meetings. Start free and invest in what works

Optinmonster

The lead magnet concept is amazing and straight forward. Give the tips away, because at the end of the day, they’d rather hire someone.

Launch checklist. Start with mailchimp for free. Constant Contact is getting better, but there are still issues. iContact is also OK

Optinmonster gives a double confirm, and before you go (exit intent alert). People hate these, but they work.

Abandon Cart. 85% of people who put things in the cart, leave. Some services put those items in AJAX, and send an email within a few minutes (hey you left this, do you still want it?), within a day (we haven’t heard from you yet) and then a coupon 4 days later 20% off. It was a lost sale anyways. JILT is for wooCommerce and several other services.

Spend your time on content. Put the time and effort to update content. Because you work too hard, you do not update the blog, and then your site looks out of date and abandoned. Keep adding the products and services to the site to keep the pages moving.

Adam@conciergewp.com

 

 

 


Adam Silver

Adam is a native of California, though relocated to North Carolina in 2017. Currently providing WordPress development and support services through ConciergeWP.com. He produces 2 weekly podcasts at KitchenSinkWP.com & The Get Options Podcast & was the lead organizer for WordCamp Los Angeles 2016 & 2017. In his free time, he speaks at industry events sharing his insights & expertise into all things digital. Married for 19 years to his amazing wife & has 3 wickedly cool kids.

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