Presentations

Winning, One Program at a Time: A Systemic Approach

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At 10:00am On 11/8/16 I attended Winning, One Program at a Time: A Systemic Approach presented by Kay Zimmerman & Adam Schultz at the 2016 USCA NDLW Virtual Conference.

Winning, One Program at a Time: A Systemic Approach

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When formulating the best way to invest marketing dollars into DE student recruitment initiatives you can ‘wing it,’ or you can look to the numbers to build a value-driven system. By utilizing a unique sequence of university and program-based marketing support, you can meet your online and DE student enrollment goals on a budget! This presentation should show us a simple but highly effective online and DE program level marketing system, showcase real life case studies and lead attendees through a collaborative Q&A session to guide them through the thought process for how to apply these concepts to their own programs.

This session was basically a show-and-tell coupled with a large advertisement :(. It started with this:

Press Release

DURHAM, NC (PRWEB) SEPTEMBER 08, 2016

Verified Studios today announced that it will share the results of its multi-year partnership with NC State University’s Distance Education Learning Technologies Applications (DELTA) office during the November USC Aiken National Distance Learning Week (NDLW) Virtual Conference.
Over the last two years, the Durham-based digital marketing agency has guided deployment of a scalable, low-cost, high ROI program-level marketing system across 18 NC State online and distance education programs. At the Distance Learning Administration (DLA) Conference in June 2016, CEO of Verified Studios Adam Schultz joined Kay Zimmerman, Associate Vice Provost DELTA-Marketing & Partnership Development Marketing and Partnership Development, to share the results of this partnership and the resulting paper, “Winning One Program at a Time: A Systemic Approach,” won the Conference’s Best Paper Award.

“The results of the partnership between NC State and Verified Studios are a perfect fit for this year’s conference as our theme is Practical Applications towards Building Quality Online Courses,” said Dr. Veronica Outlaw, coordinator of the 2016 USC Aiken NDLW Virtual Conference and Director of Distance Learning at the University of South Carolina Aiken. “The only way to continue to offer quality courses is to have the enrollment numbers that prove return on investment in distance learning.”

“At Verified, we’re focused on not only helping our individual partners leverage digital marketing to meet their strategic goals but also on establishing best practices that can guide the higher education industry as a whole,” adds Adam Schultz. “We appreciate the opportunity to share the results of our program-level strategic marketing project with an extended audience.”

Verified Studios has worked with many institutions of higher education, including Duke University and Appalachian State University, among others. Learn more about how the Durham-based agency helps its partners leverage digital marketing to meet their strategic goals at http://verifiedstudios.com.

This showed some information for the services provided by verified studios, but Came to a divisive point when Kay asked “Would this work for you and help you meet your enrollment projections?” There was a pause, which caused one teacher to ask in return: Could you use any of these in your courses?

Short thereafter, Kay asked “Do you presently meet the online and DE program/courses enrollment projections?” another large pause occured, and the woman from earlier said what was on many of our minds “@Kay, How would we know the answer to your question?”.

In all honesty, I wouldn’t know the answer, and I have been teaching here for over a decade. What are our projections? Do we have projections? Do we have a department which handles this? Do we have a strategic marketing and student recruitment plan? I’m not exactly sure. I certainly hope that if we do, we are beating those expectations.

While this was mainly a case of how verified studios was able to help NCSU, I think it did open up some good fodder for discussions here.

Online Discussions: Moving from Compliance to Engagement

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At 11:00am On 11/7/16 I attended Online Discussions: Moving from Compliance to Engagement presented by Dr. BethRene Roepnack at the 2016 USCA NDLW Virtual Conference.

Online Discussions: Moving from Compliance to Engagement

Dr. Bethrene began her topic by discussing how many of us used online discussions and pointing out some issues. She went on to outline how online discussions could be ideal places for engaging with students and content, but the ‘post and respond to two’ format often interferes with how real conversations take place. She further went on to talk at length about how the discussions become time consuming requirements. Many students quickly move through these and

We will review how changing the structure of online discussions and opening up the questions, can move students (and faculty) from mere compliance with online discussion requirements to development of meaningful conversations that promote cognitive and social engagement. We conclude with time saving tips and how we can create a space to ‘let learn’, while maintaining a presence in online discussions.

The notes for this were extremely dense, so I’ve included the Massive slide deck here:
Online Discussions – Moving from Compliance to Engagement – PDF Document

How To Teach Graphic Design Online

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On March 9th 2016, I Presented to the NCCIA at 10:30am with Carla Osborne, MA and Julie Evans, Instructors of Advertising & Graphic Design at Wake Technical Community College, in RM235 in the 600 building at Rowan Cabarrus Community College in Salisbury, NC.

Tyler Dockery, MAEd, Assistant Professor of Advertising & Graphic Design, Julie Evans, and Carla Osborne, MA present at the 2016 NCCIA Conference in Salisbury, NC
Tyler Dockery, MAEd, Assistant Professor of Advertising & Graphic Design, Julie Evans, and Carla Osborne, MA present at the 2016 NCCIA Conference in Salisbury, NC

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This session was set to be a slight scary one, but the attendees were nice, ready to ask and answer questions, and open to taking notes. Tee experience was very, very positive one. I believe we’ll be doing this again, and I find that these situations seem stressful on the outside, but once you begin… its just as easy as it could be.

This conference opened the door for me.I look forward to presenting more in the future.

 

GDA Lecture: Adobe Illustrator How-To

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On February 18th, Tyler Dockery spoke to the GDA about Adobe Illustrator and gave one-on-one help to students new to Illustrator.

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GDA Lecture: Adobe Illustrator How-To

While I would love to tell you that this was a standing-room only lecture, the odd timing with the school day made this a handful of people only. As this was posted as a beginner tutorial, students with illustrator experience did not show, and since we were running a class of illustrator at the time, it made for a small but charged group.

Together, we gauged the room too find that everyone was already familiar with the pen tool from the photoshop classes that we teach. So, with a few subtle nuances of the pen tool to teach at a rapid pace, we began discussing shapes and the pathfinder tools. Students in such a small environment were able to quickly and easily find the pros of using these two tools together.

Moving onto text and creating outlines, we undertook a simple exercise of creating a d in futura and adding a leaf onto it with the pen tool by combing text outlines and shapes with the pathfinder tool. We then filled this with a green-to-brown gradient and used the paste-inside command to add grey rock images below the brown to create an environmental letter.

Although students were already familiar with illustrator as a thing, many stated they were very excited about going home and trying it out on their own projects.

We then talked about live trace (live paint) for a few minutes, and talked about the distinct differences with bitmap and vector imagery. Students left excited and full of ideas.

Adobe Education Exchange: Adobe Certified Educator Badge

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Adobe Education Exchange Adobe Certified EducatorAdobe Education Exchange: Adobe Certified Educator Badge

“As a contributing member of the Adobe Education Exchange, Tyler Dockery has received visible recognition for his level of commitment and participation. Adobe is proud to feature a leaderboard function and badge recognition to members who’s mission is to serve the community of educators by maintaining a high level of activity.”

As part of my course on Digital Creativity in the Classroom, I began contributing to Adobe’s Education Exchange. In an effort to show milestones and fulfillment as part of this community, Adobe provides rewards and achievements in the form of badges. This badge was awarded for having achieved the rank of Adobe Certified Educator.

The Adobe Certified Educator certification shows that you have already demonstrated proficiency in Adobe digital communications tools, and have been teaching those tools for 2+ years (24 consecutive months without a break). Becoming a Certified Educator allows you to stand apart from your peers, boost your confidence, and expand your career opportunities.

At this time, it was verified that I had achieved Adobe Certified Educator Certifications in:

  • Visual Communication Using Adobe Photoshop
  • Web Authoring Using Adobe Dreamweaver
  • Graphic Design & Illustration Using Adobe Illustrator
  • Video Communication Using Adobe Premiere

Adobe Education Exchange: ACA Badge

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Adobe Education Exchange ACAAdobe Education Exchange: ACA Badge

“As a contributing member of the Adobe Education Exchange, Tyler Dockery has received visible recognition for his level of commitment and participation. Adobe is proud to feature a leaderboard function and badge recognition to members who’s mission is to serve the community of educators by maintaining a high level of activity.”

As part of my course on Digital Creativity in the Classroom, I began contributing to Adobe’s Education Exchange. In an effort to show milestones and fulfillment as part of this community, Adobe provides rewards and achievements in the form of badges. This badge was awarded for having achieved the rank of Adobe Certified Associate.

The Adobe Certified Associate (ACA) certification allows you to demonstrate proficiency in Adobe digital communications tools. Become a Certified Associate and stand apart from your peers, boost your confidence, and expand your career opportunities.

At this time, it was verified that I had achieved Adobe Certified Associate Certifications in:

  • Visual Communication Using Adobe Photoshop
  • Web Authoring Using Adobe Dreamweaver
  • Print & Digital Media Publication Using Adobe InDesign
  • Graphic Design & Illustration Using Adobe Illustrator
  • Video Communication Using Adobe Premiere

GDA Lecture: Adobe Illustrator, a hands-on workshop

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On November 18th in the Engineering and Technology Building (ETB) at Wake Tech, Tyler Dockery spoke to the GDA about Adobe Illustrator.

Dockery Vector Demonstration

GDA Lecture: Adobe Illustrator, a hands-on workshop

The GDA opened their meetings with a quiet thank you to Marsha Mills and Tyler Dockery before holding an impromptu discussion on the best days and times for meetings. Shortly thereafter, the demonstration was begun.

Beginning with the basic tools of shapes, then text, and finally the pen tool, we got quickly acquainted with the basics of illustrator. We had a ten minute hands-on demonstration of the pen tool and the subtle nuances of P and S curves. Then we moved into the use of creating outlines with the text tool and also using the pathfinder element with shapes, outlines, and type on a path.

From there, participants pulled down internet pictures of ballet dancers, kung fu martial artists, and children at play. For each image, participants used the pen tool to outline their images. Each person received personal attention, and later discussions were opened for individual question and answer periods.