advertising and graphic design
On 2/23/19 at 10:15am, I attended the North Carolina Community College Fine Arts Conference Session How To Teach Graphic Design Online at the Meroney Theater in Salisbury, NC presented by Alison Consol and Julie Evans of Wake Technical Community College
Online teaching requires a different approach to bring in students and create the kind of t=virtual communities to help create a strong cornerstone of community and a presence which could be maintained in the course. You will have to anticipat the questions before they happen, because “writing is the new coding”. YOu need to have as much instruction and examples that you can to inspire but not allow materials to be copied. Students and millenials want the immediate feedback, timely materials in the gradebook, and discussions should be meaningful and relevant. Attendance can be difficult, so setting attendance to project deadlines is the easiestt way to accomplish this.
There are 452 active students at WTCC in the GRD program. Students take online and seated classes, although some are wholly online. How can we create a class which guarantees as similar or analog class online.
Graduates in the program at WTCC earn 5 certifications as they complete the degree. These certificates allow students to be motivated to continue in the classes, and be used as an advising tool These certifications are a nice way to keep students moving forward, but it also allows students from different degrees and those working in the field to step forward and take part. Over time, we see the rates of graduation and completions rates getting higher. Depending on the amount of time it takes a student to move forward, these certifications allow student numbers to maintain a level of completions which is asy to push forward to the next certification and stay motivates.
As part of our QEP program, all students have a mandatory E Learning Intro course. A student must complete this class before they can register for online courses. Students come to class with LMS learning, assignment materials standards, etc. so this is very helpful. EPIC removes barriers where every course maintains a similar look and feel, and EPIC allows teachers to get up to date.
The Human Element
We include welcome and weekly videos. We use ZOOM to assist with the idea of the teachers presence. The need to know who their teacher is and how to contact them. It seems like an increased distance in the online classes. We have a youtube channel for the department. These weekly videos are all conglomorated in the same place. Having this repository is easy to use, and can be pulled as needed from their classes.
Checklist Documentation is added to classes to keep information on the forefront. Art supplies, software, digital cameras, hardware, reliable high speed internet, etc. Having those supplies in the bookstore allows students with financial aid to get it day one. We keep 2 chapters in PDF form in each class, so that students without books can get up to speed. Hardware is a student priority and concern. We have opportunities on campus. If the student isn’t prepared, we have to have a meeting.
Structure is important, and offers consistency. Assignments are presented in a linear fashion. Failing to complete all tasks result in a tardy. Completing everything by deadline is full attendance. Missing the assignment results in an absence.
Welcome in week 1, tasks for the week, lecture materials, discussions, and finally assignments with examples. People cannot follow long pages of text, so including materials in a consistent fashion makes it easy for people to know where to go and what to do. We use icons and avatars to chunk materials and keep the visual presence for students.
Student Collaboration Online
WIkis, journals, google docs, forms and surveys, flipgrid, voicethread. There are lots of different ways to create the community and allow students to introduce and respond to one another. We use peer review such as behance, flickr, wordpress blogs and personal websites. Students need constructive criticism and they need to develop the thick skins which can easily allows students to improve and be ready for the workforce. Discussion topics are great for shared experiences and group projects. Use testing like DISC assessments or Myers-Briggs testing to find out their types.
Starfish is a nice way to alert students if they are in danger of failing. An ILC on your campus is a great resource. Compututor is a fantastic resource for our online students with texting, screensharing, and email.
REMIND.COM is a great resource. Social media is also a fine way to keep everyone on track, allows people to interact and network. We encourage them to use the student social media for professional purposes only. We use ZOOM to interact with students, and adobe SPARK is making a great deal of use.
How about the design process?
Original work only, plagiarism agreements, sketching, and feedback are part of every procject process. We have an assignment area and discussion board. This allows students to show to the instructor as well as the class. Finalization in situ is part of each process.
Its a beast. As the culmination of their work, students have to begin with a single idea. and think about how the end user will interact with thier materials.
Grades are based on PERFORMANCE. WIP, reflection and peer review in discussion boards allow students to get feedback. Inline commenting in blackboard with rubrics allow for stronger content. BLogs and reflective journals for self-assessments.
Begin with a set of best choices. Drill down from there to create a general rubric for creative projects that you can use as a go-to. Showcase this early and allow the students to see this rubric. THey’ll know what theyll be graded on and how.
Portfolio is a high-touch environment. Allowing online students to attend seated courses is a fine method for assisting students. Online meetings are great, and full size print.
An online class should be enjoyed. Its a journey, and we have to show that we are there and we can assist them become successful. We give visual attention via video and video meetings, but its a constant improvement model. Having a set of standards are especially helpful to us.
How do you handle group video meetings? It creates community, but what about those who do not wish to meet.
Zoom is used, and it records the session. If you don’t want in, no harm no foul. Its recorded and you can watch it the next day. Pop it on your account and its ready.
Do students know they might have to have the meeting?
The ELI course says that you may have to attend on-campus testing or use recording to meet the needs of the class.
What about students who cannot visit?
We work with them to mail materials.
Has online impacted seated?
Some classes have removed entirely to online. Online students are a different population. It impacts enrollment, but it is really about convenience. Some population will only work partly with online classes. Online students also come from out of city and out of state. Completion has actually increased because they have time management issues, and having access to one online class allows them to continue on their course.
On 2/24/19, I attended the North Carolina Community College Fine Arts Conference Session NCCCS A+GD Program Next Steps at the Meroney Theater in Salisbury, NC moderated by Dr. Brian Morris of Catawba Valley Community College
Rather than a Professional development session, this was more of an Informal conversation. What do we want to capitalize on before we leave? Contact information will be a great step. Brian Morris will moderate and we can formalize and capitalize on resources.
We would like to bring the AFA back and increase the number of articulation agreements. We are tangentially related by adopting the ART track and GRD/GRA track. Where are these going to go? DME digital media technology program. Pasteup, Stat Camera are gone. Design thinking and UX is important now. Is it research, data analysis, storytelling? Is it software only? Managing this for articulation is important. AFA in visual art transfers, but our materials do not.
What should we discuss? Formalization requires contact and available people. We can decree today by consensus to be a group with standard boilerplate bylaws. Many people are on board. We want to talk about officers and facing the magnitude of challenges that the AFA faced. Creating the articulation agreements with universities may be difficult. CCP is difficult. We have a draft of the bylaws, and we’d like to get people together.
Does the A+GD degree name need to change? Does it mean what it used to mean? Are we media directors now? Is it digital Media. Having 15hrs of DME entitles you to a Digital Media Technology degree, and the other 50+ hours can be anything! To keep a healthy A+GD program means the needs must continue to move forward. We are working under old descriptions, but we are teaching the skills and methods we wish to teach. Do we want to push that? We find that there are formally 6 GRD Programs in the UNC System.
Articulation may be an issues if faculty do not have masters degrees in Graphic Design. There are some classes with UI/UX which need to be built and added. Some classes are still tlaking about pagemaker and/or coreldraw. These are topics to keep in mind moving forward.
Are masters degrees required? There are multiple degrees with BS, BFA, BA in Graphic Design, or Specialization in Graphic Design. Is business and marketing a good degree to complement the design backgroun? What ideas do we have to address this as a body? Graphic Design degrees are hard to transfer. Portfolios may not be good enough, or 4-year schools don’t want 2-year students. One problem is that the number of contact hours don’t transfer or run into the credit surcharge because they have the wrong credits. A 2-hour class cannot work, but it counts against the number of hours a student has taken which runs afoul of the credit max allowed for the “graduate in 4” system item for colleges.
Is articulation really important? The majority of some populations in some schools are returning 4-year students. The trouble is really the stigma of a 2-year degree holder. Keyword sniffers block AAS in terms of employment. We are looking for 1-2 students a year. Maybe this is important and maybe its not as important.
What about private college relationships? some have made good deals by speaking with private schools in general? should we work to increase the deals we can make with other schools and examine those?
The idea of “stackable credentials” will be pushed in the future. Its really about the skillpath and job path that students can follow. Industry-specific credentials may be used in the future to out maneuver courses where they already have skills. How can we maintain the go-to credentials? A 4-yr school student who starts at a 2-yr school has a different track in mind. Where are our students going to go? We should focus our core strengths, and determine where we want our students to go and alter our classes based on that pathway.
We don’t want advisors to say “graphic design goes nowhere”. We want them to say “UNC-Charlotte will accept the GRD degree and here’s what credits you’ll get…”
What does this mean? We’ll need to meet once a year or so. WAKE TECH is close to the system office, and can make a nice meeting place which is centralized. The RTP campus outside of Durham is adequate.
Ms. Cobb of CVCC was then voted in as president. Mr. Compton of CPCC was voted in as Vice President. Ms. Holleran of CPCC was voted in as secretary. Ms. Cousar of CPCC was voted in as treasurer. These were all voted in for a 2-year term. At-Large members will need to be chosen. We’ll need representatives for at-large reps from 4-year schools and community colleges. We can continue this conversation during the wrap-up and also set some goals for ourselves and the conference next year.
We were then all invited to CVCC to visit the department and spaces. The meeting was then turned over to the new president, Ms Cobb.
On March 9th 2016, I Presented to the NCCIA at 10:30am with Carla Osborne, MA and Julie Evans, Instructors of Advertising & Graphic Design at Wake Technical Community College, in RM235 in the 600 building at Rowan Cabarrus Community College in Salisbury, NC.
StepUpToADegree-GRD TeachingGraphicDesignOnline-PDF (1)
This session was set to be a slight scary one, but the attendees were nice, ready to ask and answer questions, and open to taking notes. Tee experience was very, very positive one. I believe we’ll be doing this again, and I find that these situations seem stressful on the outside, but once you begin… its just as easy as it could be.
This conference opened the door for me.I look forward to presenting more in the future.
On April 2nd, 2015 at Wake Tech’s North Campus, Alison Consol and Cindy Foster addressed the GRD, WEB and SGD department faculty at the Wake Tech Faculty Professional Development Conference from 10:00am until noon
GRD/WEB/SGD Faculty Meeting: Faculty Professional Development Conference 2015
This meeting was very enjoyable, including a greater understanding of
This was a great method of determining the best ways to encourage students to sign up for certifications, diplomas, and our associate degrees. The emphasis here was on completions, math courses which could be accepted, and updates to evaluate course progressions, and the ease of helping students to complete their diploma programs by helping them to register for graduation.
In the second half of the department meeting, we focused on EPIC preparedness. This was equal parts course preparedness, menu building, and standards. This concluded with a longer, more team-oriented approach entitled “On The Border”.
The only strange part of this encounter was that a faculty member from chemistry signed up for our department meeting. That guy had no idea what we were talking about, and frankly didn’t really care about our policies. So, that was a waste of his time, and he chose to stay until the end. I’d do this again every semester.
Alison Consol is the head of both the Advertising and Graphic Design department, and Web Design Department at Wake Tech Community College.
Cindy Foster is the head of the Simulation and Video Game Development department at Wake Tech Community College
This year, Wake Tech Community College has fully vetted College Central Network (CCN)and CollegeCentalNetwork.com as our official hiring network. College Central is one of the most visited entry-level job sites on the Internet. It provides both students and alumni with the ability to search their respective colleges’ or universities’ secure jobs databases, plus CCN’s Jobs Central national job board, with millions of jobs posted to date. The site also features valuable content geared toward entry-level job seekers.
In an effort to get the word out to students, the school has requested that the Advertising and Graphic Design Department run the materials in our classes as a project or extra credit project. Out of 4 potential candidates, 2 final winners were both chosen from my class: Kristine Kelly and Heather Heffner.
Its always a pleasure to create projects that the school can use. It was doubly good to see actual flyers hanging around the school. We were allowed to use the new Wake Tech Logo, and the students were able to add QR codes to the flyers, which was a really nice surprise. I think it earned us some extra points.
A special thank you to Rhonda Pickett for working with us on this job. The Advertising and Graphic Design Department at Wake Tech is always ready to help, whether its a class run by Tyler Dockery, Marsha Mills, Woody Hayes, or Alison Consol. Go Wake Tech!
NCCCS Conference 2012: Annual Graphic Design Portfolio Day: Preparing Graduates for Employment Success
Monday, Oct 8: 4:15-5:15
Annual Graphic Portfolio Day: Preparing graduates for employment success was presented by Margaret Reid of Central Piedmont Community College in Greensboro.
NCCCS Conference 2012: Capstone Roundtable with Roanoke-Chowan Community College
Tonight’s ceremony had a session followed by a fine conference opening with a great food reception and discussion board afterward.
The Opening Session was followed by a short discussion set. I joined the Capstone Roundtable lead by Roanoke-Chowan Community College. This roundtable outlined how Roanoke-Chowan community college was using their capstone courses as an opportunity to connect real-world challenges with their students. Materials involved showed a strong connection between local businesses and college students, followed by a fair amount of pre-degree hiring. Rountable discussion progressed with an effort to get feedback on how to improve their processes and moved into general discussion and recommendations from Roanoke-Chowan Community College to participants, including lessons learned, and plans for future expansion.
After the initial discussion was closed, we descended to the expo floor in order to taste the fine trappings of the culinary departments from several schools, to visit traveling exhibits from several community colleges, and sample some entertainment. I myself enjoyed a brief discussion with Woody Hayes and Marsha Mills, Advertising and Graphic Design instructors at Wake Tech Community College, and stayed until the gospel choir had finished their initial set.
I was really looking forward to tomorrow’s sessions, and went back for a good night’s sleep.