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At 2:00pm On 11/15/16 I attended 10 SECRETS TO CREATING WEBINAR CONTENT presented by Mark Bornstein at the Communication On 24 Webinar.


Webinars have become the most important tool that marketers have for generating leads and driving sales. But many companies struggle with creating enough high-quality content to produce a steady pulse of webinars to drive their demand generation programs.

On November 15th, I attended “10 Secrets for Creating Great Webinar Content” to learn tips for creating great webinar content and themes from scratch. In this live, interactive webinar, I hope to will learn how to:

  • Create content for each stage of the buying cycle
  • Create webinars from existing content
  • Find great content from outside sources
  • Create great webinar content themes


Mark Bornstein
Vice President, Content Marketing
ON24, Inc.

As Vice President of Content Marketing for ON24, Mark manages content strategy and marketing communications in support of webcasting and virtual event solutions. Mark brings over 20 years of content marketing, account management and communications experience with leading technology firms, including: Cisco, GE Access and Compatible Systems.

Webinar Bootcamp: Proven Steps to Success

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At 3:00pm On 11/10/16 I attended Webinar Bootcamp: Proven Steps to Success presented by James Hilliard at the Association of Marketing’s GoToWebinar.

Webinar Bootcamp: Proven Steps to Success


James Hilliard

Hilly Productions, Inc.
James Hilliard is a professional moderator and broadcaster who brings lively and engaging content to high-tech and business professionals at companies worldwide. He has been speaking with business and technology leaders since 1999 about business trends, what’s on the horizon, and what it means to them professionally and personally.


How to Structure Your Webinar Content for Maximum Time Efficiency

How to Frame Your Content in Terms of Your Audience’s Needs

Best Practices to Setup Your Equipment, Camera and Monitors

How to Use Modern Webinar Tools to Engage Your Audience

I ended up having to log into the phone message system because I was not able to hear over the internet even though i had great HTML5 audio.

Online Teaching Survival Series: Developing Interactive Learning Activities (Webinar)

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Online Teaching Survival Series: Developing Interactive Learning Activities (Webinar)

Keeping students motivated and engaged in an online course includes all aspects of the course. This VLC webinar was presented by Wake Tech’s Jennifer Jones. This session explored creating interactive learning activities that engage students through unique, technology driven tools.

This session focused heavily on interactive online activities such as discussion boards, star ratings, using the OWL messaging system, and time management. This also ended with a great Q&A session.

Online Teaching Survival Series: Preparing to Teach Online

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Online Teaching Survival Series: Preparing to Teach Online was an online webinar presented by Wake Tech’s Jennifer Jones.

Preparing to teach online can be an overwhelming task. Today’s webinar on preparing to teach online provided the other faculty member and me with information on the skills and resources needed to teach an online course. Emphasis was placed on technology skills and tools needed to be an effective online teacher

I found the discussion points regarding managing expectations to be the most helpful. Setting a clear set of expectations for students upfront about when each week began, what requirements for assignments and discussion boards were, how and when to contact the teacher, and how/when they would receive responses (especially the discussion on acceptable limits on responses and the lengthy debate on how long a wait was “acceptable”) were all great food for thought.

Individual stories had some great examples of online classes, how to keep students engaged, managing expectations that had gone awry. I learned a great deal from this webinar and I recommended it to some other staff members next time they saw it available.